MAXEMilia
Maxemila is a sustainably-focused, high end womenswear fashion label. As a start up, they were seeking funding for their first collection’s launch to market. Initial branding work has been completed, which delivered a full brandmark and icon suite to use in potential client pitch presentations.
Design thinking
Using the typographic form to echo the geometric and structured quality of the garments
Repeated letters are slightly different from each other as a nod to the transformability of the product
The logotype letterforms and iconography are symbolic of the visual language traditionally used in tailoring
The ‘X’ brand mark was designed to be used in various combinations, to show flexibility of the garments with the colour way changing with season/collections
Please note: Fashion imagery is for illustrative purposes only.